How to Grow Your Email Subscribers On WordPress Website

If you are running the website or a blog then definitely you want to grow the list of your email subscribers. Doing so, it helps to increase your revenue and trust among the readers. In this article, we show you one of the better ways to increase your email subscribers list.

It is very important for a blogger or entrepreneur to have tons of subscribers. These subscribers are like regular customers to their business. With your subscribers, you can share your affiliate links, new deals and of course site’s fresh content. Sending notification to subscribers is like keeping the flow to your website forever.

On the internet, you will find a lot of email marketing service providers. These providers does the job of sending newsletter to subscribers. All you need to do is just find a way to improve your list of subscribers. Popular email marketing service proviedes are:

Now the question is how to convince your users for email subscription? No doubt, your content is king in this case. If your blog has a good content which helps users in solving their problem then at the end users opt to subscribe to your newsletters.

Another way is you can use the opt-in popup, notification bar etc. which convince users subscribe to the newsletter without annoying them.

That being said, let’s take a look at how to grow email subscribers on WordPress website.

Getting Started

At first, you need to install and activate the MailOptin plugin. It is one of the finest WordPress email subscription plugin. Upon activation, you will find the menu MailOptin in your WordPress dashboard.

mailoptin setting

On the settings page, the user should fill the basic information under Email Campaign Settings meta box.

meta box

MailOptin plugin comes with a support for a number of email marketing providers. The user can see the list of providers under the Connections tab. One can connect any providers service from this page. For our tutorial, we are connecting to MailChimp from the Connections tab.

connect mailchimp

Next, under the Optin Campaigns tab, you will find the different optin types. Let’s choose Lightbox as our optin type. You will redirect to the Customize page where you can control the behavior of your opt-in popup.

customize lightbox

Start Growing Your Email Subscribers

Now if you visit your front-end, you will see the opt-in pop up which asks for the email subscription.

Grow email subscribers

This plugin sets the cookie for a number of days this popup will display again for users. If it is set to 1 day that means once exiting the optin, pop up will display again after the one day. A user can set this period from the Customizer page.

Set cookie

It’s all about the Lightbox option. You should experiment with the other optin types like in-post, notification bar etc. and check which one is best fits for your website.

We hope you may learn one of the ways to increase your email subscribers list. Please share your thoughts in the comment section below.

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